CELEBRATING 35 YEARS OF INNOVATION

Scenic is renowned for constant innovation, always taking all guest feedback seriously and ensuring the guest experience is at the heart of everything it does. When it comes to new touring locations and styles of travel, many Scenic innovations have evolved from guest feedback, as members are searching for new destinations and experiences.

Take a trip down memory lane as we discover Scenic’s most celebrated innovations.

1986

1986: Warrnambool Scenic Tours commences tours to the Great Ocean Road.

This then expanded into extensive land journeys throughout Australia and New Zealand by 1992.

1999

1999: Let's take on the world.

By 1999, Scenic guests began travelling to Canada and Alaska, making Scenic the region’s leading tour operator. Tours across Europe, Russia, Asia and South and Central America soon followed.

2006

2006: Europe river cruising is introduced as Scenic guests want new ways to explore.

Scenic Tours began to charter ships along Europe's historic waterways in 2006.

2008

2008: Scenic enters the world of ship building.

With a desire to create ships tailored to the Scenic guests' needs the launch of Scenic Space-Ships started from 2008, with Scenic Sapphire and Scenic Emerald. From 2009-2016, the Space-Ship fleet expanded to 13 ships in Europe.

2012

2012: The innovative Scenic Sun Lounge is launched with Scenic Crystal.

The introduction of the Scenic Sun Lounge meant guests could enjoy the stunning views, whatever the weather. At the touch of a button, the glass window slides down to bring the outdoors inside.

2013

2013: Vive la France!

In 2013, Scenic began offering river cruises in the beautiful South of France, signalling Scenic’s expansion across Europe's rivers. Two more ships are added in France in 2014 and 2015 on the Seine River and on Bordeaux's waterways.

2016

2016: Exotic Southeast Asia.

Always ahead of the curve, Scenic Spirit launched on the Mekong River, followed by Scenic Aura on the Irrawaddy River. Built to European standards, these 5-star ships set the benchmark in luxury river cruising in the region.

2016

2016: Scenic Azure launches on the Douro River.

This first ship in Portugal, and Scenic Amber brings the fleet total to 13 ships in Europe. This specially-designed Space-Ship accommodates up to 96 guests and was custom-built to navigate the picturesque Douro River.

2017

2017: Bon Appétit!

As the world’s cuisine capital, it was apt that Scenic Culinaire, the exclusive on board cooking school was launched in France on Scenic Sapphire and Scenic Diamond. Taught by experts and using the finest local ingredients, guests could now be immersed in the culinary wonders of the Rhône and Bordeaux regions onshore and on board.

2017

2017: A fresh approach to on board wellness

In 2017, Scenic becomes the first and only river cruise operator to feature Salt Therapy Lounges on Scenic Diamond and Scenic Sapphire in France. In 2019, due to popular demand, these were also added to the Space-Ships on the Rhine, Main and Danube rivers.

2019

August 2019: The new benchmark in ultra-luxury cruising

From the world’s northernmost capital Reykjavik to Quebec, Canada, Scenic Eclipse set sail on her maiden voyage in August 2019.

September 2019: The Christening Ceremony

After making her way down the diverse coastlines of Canada and the USA – via charming townships such as Lunenburg and Martha’s Vineyard – Scenic Eclipse arrived in New York City. During a ceremony broadcast live to several countries, the ship was christened by Godmother, Dame Helen Mirren, on 10 September 2019, as part of a special ceremony in Manhattan, New York.

2019

November 2019: Taking advantage of the sleek design

Scenic Eclipse traversed the Caribbean and Panama Canal, before heading south to the Chilean fjords. The unique features of the Discovery Yacht enabled her to explore the narrow channels of the fjords, before reaching Cape Horn.

November 2019 - March 2020: The Great White Continent

The World’s First Discovery Yacht™ travelled to Antarctica for its inaugural season. As the first Polar Class 6 vessel, Scenic Eclipse’s state-of-the-art technology, safety and wealth of discovery vehicles allowed guests to experience this magnificent region like never before.

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